Bu hafta itibarıyla Google’ın sunduğu pazarlama araçlarına daha fazla yer vermek istiyorum. Google’ın ülke ve kıta bazlı sunduğu teknoloji verileri analizi sayesinde yurt dışında iş yapıyor veya yurt dışını hedefliyorsanız muhakkak incelemeniz gereken bir araç var; Consumer Barometer. Consumer Barometer sayesinde internet kullanımı, online alışveriş eğilimleri ve bu verilerin yaşlara, cinsiyete göre kırılımları gibi pek çok veriyi görebiliyorsunuz. Hatta ve hatta satın alma davranışlarında ülkelere göre ilk aşamada hangi kanal üzerinden karar verildiğini de inceleyebiliyorsunuz!
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