Retargeting reklamları hem düşük maliyetli hem de oldukça verimli. Web sitemizi ziyaret eden kullanıcıları yeniden hedefleyerek hedef kitle konusunda oldukça etkili hedeflemeler yapabiliyoruz. Ancak buradaki dezavantaj özellikle mobil cihazlardaki yanlış reklam tıklamaları ve hedef kitlenin bu nedenle şişmesi. Geçtiğimiz günlerde okuduğum bir makalede bu durumun önüne geçmek ve eriyen retargeting bütçesini kazanmak, bounce rate oranlarını düşürmek için çerez dosyasını 45 saniye geç atmaktan bahsediliyordu. 45 saniye bana ilk etapta büyük bir zaman dilimi olarak gelse de siz kendinize göre bir zaman belirleyerek deneme yapabilirsiniz. Bu yöntemle özellikle mobilde yanlış tıklamalar nedeniyle sitenize gelip hemen çıkan kişileri veya reklama tıklasa dahi bounce rate oranı yüksek olan kişileri listenize dahil etmeyeceksiniz. Bunu yazılımsal olarak nasıl yapabileceğinizi anlatan iki yazıyı da hemen şuraya bırakıyorum. Yazı 1, Yazı 2
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